Managing services marketing / John E. G. Bateson, K. Douglas Hoffman
| Main Author: | Bateson, John E. G. |
|---|---|
| Other Authors: | Hoffman, K. Douglas |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Pr., 1999 |
| Edition: | 4th ed. |
| Subjects: |
Service industries
Service industries |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxvi, 471 p. : 29 cm. |
| ISBN: |
0030225191 |