Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1998 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256218994 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b B44A39 1998 | |
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Advertising and promotion : an integrated marketing communications perspective |b / |c George E. Belch, Michael A. Belch |
| 250 | |a 4th ed. | ||
| 260 | |a Boston, MA. : |b Irwin, |c 1998 | ||
| 300 | |a xxii, 762 p. : |b illus. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Belch, Michael A. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:26:10 |d 2022-09-08 16:25:03 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1998 |u 4th ed. |v Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch | ||