Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1998 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
| Tags: |
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| Physical Description: |
xxii, 762 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256218994 |