Advertising and sales promotion strategy / Gerard J. Tellis
Main Author: | Tellis, Gerard J. |
---|---|
Format: | MONOGRAPHS |
Language: | English |
Published: |
Reading, MA. : Addison-Wesley, 1998 |
Subjects: |
Advertising.
Marketing -- > Management. Sales promotion. |
Tags: |
Add
No Tags, Be the first to tag this record!
|