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Advertising and sales promotion strategy / Gerard J. Tellis

Main Author: Tellis, Gerard J.
Format: MONOGRAPHS
Language: English
Published: Reading, MA. : Addison-Wesley, 1998
Subjects: Advertising.
Marketing -- > Management.
Sales promotion.
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Place a Title Level Reserve

MUT Lib 3rd Floor

Call Number: HF5823 T44A39
1 - Copy 1
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