Advertising and sales promotion strategy / Gerard J. Tellis
| Main Author: | Tellis, Gerard J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Advertising.
Marketing -- > Management. Sales promotion. |
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MUT Lib 3rd Floor
| Call Number: | HF5823 T44A39 |
|---|---|
| 1 - Copy 1 |
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