Advertising and sales promotion strategy / Gerard J. Tellis
| Main Author: | Tellis, Gerard J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Advertising.
Marketing -- > Management. Sales promotion. |
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| 020 | |a 0321014111 |c 1395 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5823 |b T44A39 |
| 100 | 1 | |a Tellis, Gerard J. | |
| 245 | 1 | 0 | |a Advertising and sales promotion strategy |b / |c Gerard J. Tellis |
| 260 | |a Reading, MA. : |b Addison-Wesley, |c 1998 | ||
| 300 | |a 483 p. : |b illus., charts ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 17:42:11 |d 2022-12-22 16:11:07 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1998 |v Advertising and sales promotion strategy / Gerard J. Tellis | ||