Advertising and sales promotion strategy / Gerard J. Tellis
| Main Author: | Tellis, Gerard J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Advertising.
Marketing -- > Management. Sales promotion. |
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| Physical Description: |
483 p. : illus., charts ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0321014111 |