Advertising and sales promotion strategy / Gerard J. Tellis
| Main Author: | Tellis, Gerard J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Advertising.
Marketing -- > Management. Sales promotion. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
- Be the first to leave a comment!