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Record Citations
APA Citation
Belch, G. E., & Belch, M. A. (1998). Advertising and promotion : an integrated marketing communications perspective (4th ed.). Boston, MA.: Irwin.
MLA CitationBelch, George E., and Michael A Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective. 4th ed. Boston, MA.: Irwin, 1998.
Warning: These citations may not always be 100% accurate.