Marketing strategy / O. C. Ferrell...[et al.]
| Main Author: | Ferrell, O. C. |
|---|---|
| Other Authors: | Hartline, Michael D., Lucas, George H., Luck, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, TX. : The Dryden Pr., 1999 |
| Subjects: |
Marketing.
Marketing -- > Management. Strategic planning. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b F47M37 |
| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 1 | 0 | |a Marketing strategy |b / |c O. C. Ferrell...[et al.] |
| 260 | |a Fort Worth, TX. : |b The Dryden Pr., |c 1999 | ||
| 300 | |a 407 p. : |c 27 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Hartline, Michael D. | |
| 700 | 1 | |a Lucas, George H. | |
| 700 | 1 | |a Luck, David | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:16:03 |d 2022-12-16 14:28:45 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1999 |v Marketing strategy / | ||