Marketing strategy / O. C. Ferrell...[et al.]
| Main Author: | Ferrell, O. C. |
|---|---|
| Other Authors: | Hartline, Michael D., Lucas, George H., Luck, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, TX. : The Dryden Pr., 1999 |
| Subjects: |
Marketing.
Marketing -- > Management. Strategic planning. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
407 p. : 27 cm. |
| ISBN: |
0030248019 |