Record Citations

APA Citation

Ferrell, O. C., Hartline, M. D., Lucas, G. H., & Luck, D. (1999). Marketing strategy. Fort Worth, TX.: The Dryden Pr..

MLA Citation

Ferrell, O. C., Michael D Hartline, George H Lucas, and David Luck. Marketing Strategy. Fort Worth, TX.: The Dryden Pr., 1999.

Warning: These citations may not always be 100% accurate.