Marketing research / David A. Aaker ... [et al.]
| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | Day, George S., Kumar, V. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1998 |
| Edition: | 6th ed. |
| Subjects: |
Marketing research.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
776 p. : illus. ; 27 cm. |
| ISBN: |
0471170690 |