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Record Citations
APA Citation
Aaker, D. A., Day, G. S., & Kumar, V. (1998). Marketing research (6th ed.). New York: John Wiley & Sons.
MLA CitationAaker, David A., George S Day, and V Kumar. Marketing Research. 6th ed. New York: John Wiley & Sons, 1998.
Warning: These citations may not always be 100% accurate.