Principles of marketing / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1994 |
| Edition: | 6th ed. |
| Subjects: |
Customer relations.
Customer relations -- > Management. Marketing. Marketing -- > Management. |
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