Principles of marketing / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1994 |
| Edition: | 6th ed. |
| Subjects: |
Customer relations.
Customer relations -- > Management. Marketing. Marketing -- > Management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xx, 692 p. : illus., charts, tables ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0130980390 |