Principles of marketing / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1994 |
| Edition: | 6th ed. |
| Subjects: |
Customer relations.
Customer relations -- > Management. Marketing. Marketing -- > Management. |
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| LEADER | 00876nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 0014810 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1994 xx 000 0 eng d | ||
| 020 | |a 0130980390 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b K68P75 1994 | |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Principles of marketing |b / |c Philip Kotler, Gary Armstrong |
| 250 | |a 6th ed. | ||
| 260 | |a New Jersey : |b Prentice Hall, |c 1994 | ||
| 300 | |a xx, 692 p. : |b illus., charts, tables ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer relations -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Armstrong, Gary | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 02:47:09 |d 2022-09-07 11:42:27 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1994 |u 6th ed. |v Principles of marketing / | ||