Market segmentation : how to do it, how to profit from it / Malcolm McDonald, Ian Dunbar
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Dunbar, Ian |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burlington, MA. : Elsevier Butterworth-Heinemann, 2005 |
| Edition: | Reprint |
| Subjects: |
Market segmentation.
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| Physical Description: |
xxv, 465 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0750659815 |