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APA Citation
McDonald, M., & Dunbar, I. (2005). Market segmentation : how to do it, how to profit from it (Reprint.). Burlington, MA.: Elsevier Butterworth-Heinemann.
MLA CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation : How to Do It, How to Profit From It. Reprint. Burlington, MA.: Elsevier Butterworth-Heinemann, 2005.
Warning: These citations may not always be 100% accurate.