Marketing management : providing, communication and delivering value / Frank Bradley
Main Author: | Bradley, Frank |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
London, NY. : Prentice Hall, 1995 |
Subjects: |
Marketing --
> Management.
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Physical Description: |
990 p. : illus. ; 23 cm. |
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ISBN: |
0130653438 |