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Marketing : creating value for customers / Gilbert A. Churchill, Paul J. Peter

Main Author: Churchill, Gilbert A.
Other Authors: Peter, Paul J.
Format: MONOGRAPHS
Language: English
Published: Boston, MA. : McGraw-Hill, 1998
Edition: 2nd ed.
Series: The Irwin series in marketing
Subjects: Marketing.
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020 |a 0071152253  |c 1033 
040 |a DLC  |c MUT 
050 4 |a HF5415  |b C24M43 1998 
100 1 |a Churchill, Gilbert A. 
245 1 0 |a Marketing : creating value for customers  |b /  |c Gilbert A. Churchill, Paul J. Peter 
250 |a 2nd ed. 
260 |a Boston, MA. :  |b McGraw-Hill,  |c 1998 
300 |a xxiv, 630 p. :  |b illus. ;  |c 27 cm. 
440 0 |a The Irwin series in marketing 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
700 1 |a Peter, Paul J. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-07 00:34:19  |d 2022-09-07 11:35:25  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r mau  |s eng  |t 1998   |u 2nd ed.  |v Marketing : creating value for customers / 

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