Marketing : creating value for customers / Gilbert A. Churchill, Paul J. Peter
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Other Authors: | Peter, Paul J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 1998 |
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xxiv, 630 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0071152253 |