Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Other Authors: | lacobucci, Dawn |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : Thomson/South-Western, 2005 |
| Edition: | 9th ed. |
| Subjects: |
Marketing.
Marketing research. |
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