Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Other Authors: | lacobucci, Dawn |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : Thomson/South-Western, 2005 |
| Edition: | 9th ed. |
| Subjects: |
Marketing.
Marketing research. |
| Tags: |
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| 100 | 1 | |a Churchill, Gilbert A. | |
| 245 | 1 | 0 | |a Marketing research : methodological foundations |b / |c Gilbert A. Churchill, Dawn Iacobucci |
| 250 | |a 9th ed. | ||
| 260 | |a Mason, OH. : |b Thomson/South-Western, |c 2005 | ||
| 300 | |a xxii, 697 p. : |c 25 cm. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a lacobucci, Dawn | |
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