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Record Citations
APA Citation
Churchill, G. A., & Peter, P. J. (1998). Marketing : creating value for customers (2nd ed.). Boston, MA.: McGraw-Hill.
MLA CitationChurchill, Gilbert A., and Paul J Peter. Marketing : Creating Value for Customers. 2nd ed. Boston, MA.: McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.