Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron
| Main Author: | Dalrymple, Douglas J. |
|---|---|
| Other Authors: | Cron, William L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1995 |
| Edition: | 5th ed. |
| Subjects: |
Marketing.
Sales management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 798 p. : illus., graphs, charts ; 24 cm. |
| ISBN: |
0471055484 |