Contemporary advertising / William F. Arens, Courtland L. Bovee
| Main Author: | Arens, William F. |
|---|---|
| Other Authors: | Bovee, Courtland L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 5th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Advertising.
Promoting planning. Sales promotion. |
| Tags: |
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| 001 | 0007112 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 025613412X |c 720 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5821 |b A74C65 1994 | |
| 100 | 1 | |a Arens, William F. | |
| 245 | 1 | 0 | |a Contemporary advertising |b / |c William F. Arens, Courtland L. Bovee |
| 250 | |a 5th ed. | ||
| 260 | |a Burr Ridge IL. : |b Irwin, |c 1994 | ||
| 300 | |a xxx, 573 p. : |b illus., graphs, tables ; |c 28 cm. | ||
| 440 | 0 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Promoting planning. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Bovee, Courtland L. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:22:29 |d 2022-04-07 09:22:07 |e mut |f n |g null |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1994 |u 5th ed. |v Contemporary advertising / | ||