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Record Citations
APA Citation
Arens, W. F., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). Burr Ridge IL.: Irwin.
MLA CitationArens, William F., and Courtland L Bovee. Contemporary Advertising. 5th ed. Burr Ridge IL.: Irwin, 1994.
Warning: These citations may not always be 100% accurate.