Contemporary advertising / William F. Arens, Courtland L. Bovee
| Main Author: | Arens, William F. |
|---|---|
| Other Authors: | Bovee, Courtland L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 5th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Advertising.
Promoting planning. Sales promotion. |
| Tags: |
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| Physical Description: |
xxx, 573 p. : illus., graphs, tables ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
025613412X |