Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
| Main Author: | Schultz, Don E. |
|---|---|
| Other Authors: | Lauterborn, Robert F., Tannenbaum, Stanley I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00845nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0006707 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0844233633 |c 2295 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.123 |b S39I58 |
| 100 | 1 | |a Schultz, Don E. | |
| 245 | 1 | 0 | |a Integrated marketing communications |b / |c Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn |
| 260 | |a Lincolnwood, IL. : |b NTC Business Books, |c 1993 | ||
| 300 | |a xvii, 218 p. : |b illus., charts, tables ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Lauterborn, Robert F. | |
| 700 | 1 | |a Tannenbaum, Stanley I. | |
| 991 | |a MONOGRAPHS |b 4 |c 2018-11-07 01:29:43 |d 2022-12-16 13:30:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1993 |v Integrated marketing communications / | ||