Marketing communication : an integrated approach / Paul R. Smith
| Main Author: | Smith, P. R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
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MUT Lib 3rd Floor
| Call Number: | HF5415.123 S45M37 |
|---|---|
| 1 - Copy 1 |
Available
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