Marketing communication : an integrated approach / Paul R. Smith
| Main Author: | Smith, P. R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0749407751 |c 1167 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.123 |b S45M37 |
| 100 | 1 | |a Smith, P. R. | |
| 245 | 1 | 0 | |a Marketing communication : an integrated approach |b / |c Paul R. Smith |
| 260 | |a London : |b Kogan Page, |c 1993 | ||
| 300 | |a 403 p. : |b illus., charts, tables ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 22:32:41 |d 2022-12-16 13:31:41 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1993 |v Marketing communication : an integrated approach / | ||