Marketing communication : an integrated approach / Paul R. Smith
| Main Author: | Smith, P. R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
- Be the first to leave a comment!