Marketing communication : an integrated approach / Paul R. Smith
| Main Author: | Smith, P. R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
403 p. : illus., charts, tables ; 23 cm. |
| ISBN: |
0749407751 |