Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
| Main Author: | Schultz, Don E. |
|---|---|
| Other Authors: | Lauterborn, Robert F., Tannenbaum, Stanley I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1993 |
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvii, 218 p. : illus., charts, tables ; 23 cm. |
| ISBN: |
0844233633 |