Record Citations

APA Citation

Schultz, D. E., Lauterborn, R. F., & Tannenbaum, S. I. (1993). Integrated marketing communications. Lincolnwood, IL.: NTC Business Books.

MLA Citation

Schultz, Don E., Robert F Lauterborn, and Stanley I Tannenbaum. Integrated Marketing Communications. Lincolnwood, IL.: NTC Business Books, 1993.

Warning: These citations may not always be 100% accurate.