Contemporary marketing plus / Louis E. Boone, David L. Kurtz
| Main Author: | Boone, Louis E. |
|---|---|
| Other Authors: | Kurtz, David L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1995 |
| Edition: | 8th ed. |
| Subjects: |
Industrial management.
Marketing. |
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