Contemporary marketing plus / Louis E. Boone, David L. Kurtz
| Main Author: | Boone, Louis E. |
|---|---|
| Other Authors: | Kurtz, David L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1995 |
| Edition: | 8th ed. |
| Subjects: |
Industrial management.
Marketing. |
| Tags: |
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| Item Description: |
International edition. Includes index. |
|---|---|
| Physical Description: |
xxxii, 737 p. : illus., tables ; 27 cm. |
| ISBN: |
0030976014 |