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Record Citations
APA Citation
Boone, L. E., & Kurtz, D. L. (1995). Contemporary marketing plus (8th ed.). Fort Worth: The Dryden Press.
MLA CitationBoone, Louis E., and David L Kurtz. Contemporary Marketing Plus. 8th ed. Fort Worth: The Dryden Press, 1995.
Warning: These citations may not always be 100% accurate.