Contemporary advertising / Courtland L. Bovee, William F. Arens
| Main Author: | Bovee, Courtland L. |
|---|---|
| Other Authors: | Arens, William F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1992 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Business. Communication in marketing. |
| Tags: |
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| LEADER | 00793nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 0006469 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 025609196X | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5821 |b B62C65 1992 | |
| 100 | 1 | |a Bovee, Courtland L. | |
| 245 | 1 | 0 | |a Contemporary advertising |b / |c Courtland L. Bovee, William F. Arens |
| 250 | |a 4th ed. | ||
| 260 | |a Homewood, IL. : |b Irwin, |c 1992 | ||
| 300 | |a xxxi, 718 p. : |b illus., charts ; |c 28 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Arens, William F. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:20:54 |d 2022-09-08 16:16:57 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1992 |u 4th ed. |v Contemporary advertising / | ||