Contemporary advertising / Courtland L. Bovee, William F. Arens
| Main Author: | Bovee, Courtland L. |
|---|---|
| Other Authors: | Arens, William F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1992 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Business. Communication in marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxi, 718 p. : illus., charts ; 28 cm. |
| ISBN: |
025609196X |