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Record Citations
APA Citation
Bovee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th ed.). Homewood, IL.: Irwin.
MLA CitationBovee, Courtland L., and William F Arens. Contemporary Advertising. 4th ed. Homewood, IL.: Irwin, 1992.
Warning: These citations may not always be 100% accurate.