Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill
| Main Author: | Bovee, Courtland L. |
|---|---|
| Other Authors: | Houston, Michael J., Thill, John V. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Aftermarkets.
Industrial management. Marketing. |
| Tags: |
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| LEADER | 00899nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 0006468 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1995 xx 000 0 eng d | ||
| 020 | |a 0070068798 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b B69M37 1995 | |
| 100 | 1 | |a Bovee, Courtland L. | |
| 245 | 1 | 0 | |a Marketing |b / |c Courtland L. Bovee, Michael J. Houston, John V. Thill |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1995 | ||
| 300 | |a xxiv, 721 p. : |b illus., graphs, tables ; |c 27 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Aftermarkets. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Houston, Michael J. | |
| 700 | 1 | |a Thill, John V. | |
| 991 | |a MONOGRAPHS |b 10 |c 2018-11-07 00:24:35 |d 2022-09-07 11:35:15 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1995 |u 2nd ed. |v Marketing / | ||