Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill
| Main Author: | Bovee, Courtland L. |
|---|---|
| Other Authors: | Houston, Michael J., Thill, John V. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Aftermarkets.
Industrial management. Marketing. |
| Tags: |
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| Physical Description: |
xxiv, 721 p. : illus., graphs, tables ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070068798 |