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Record Citations
APA Citation
Bovee, C. L., Houston, M. J., & Thill, J. V. (1995). Marketing (2nd ed.). New York: McGraw-Hill.
MLA CitationBovee, Courtland L., Michael J Houston, and John V Thill. Marketing. 2nd ed. New York: McGraw-Hill, 1995.
Warning: These citations may not always be 100% accurate.