Advertising promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1997 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
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| 001 | 0005828 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030103525 |c 800 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b S55A28 1997 | |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Advertising promotion, and supplemental aspects of integrated marketing communications |b / |c Terence A. Shimp |
| 250 | |a 4th ed. | ||
| 260 | |a Fort Worth : |b The Dryden Press, |c 1997 | ||
| 300 | |a xxiv, 589 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographcal references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 05:17:36 |d 2022-09-11 08:40:56 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1997 |u 4th ed. |v Advertising promotion, and supplemental aspects of integrated marketing communications / | ||