Advertising promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1997 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
| Tags: |
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| Physical Description: |
xxiv, 589 p. : illus. ; 26 cm. |
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| Bibliography: |
Includes bibliographcal references and index. |
| ISBN: |
0030103525 |