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Record Citations
APA Citation
Shimp, T. A. (1997). Advertising promotion, and supplemental aspects of integrated marketing communications (4th ed.). Fort Worth: The Dryden Press.
MLA CitationShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Fort Worth: The Dryden Press, 1997.
Warning: These citations may not always be 100% accurate.