Advertising : principles and practice / William Wells, John Burnett, Sandra Moriatary
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Burnett, John, Moriarty, Sandra E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising media planning.
Advertising. Promoting planning. Sale promotion. |
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| LEADER | 00988nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 0005599 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0137228694 |c 1845 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b W44A39 1995 | |
| 100 | 1 | |a Wells, William | |
| 245 | 1 | 0 | |a Advertising : principles and practice |b / |c William Wells, John Burnett, Sandra Moriatary |
| 250 | |a 3rd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1995 | ||
| 300 | |a xv, 815 p. : |b illus. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Promoting planning. | |
| 650 | 0 | |a Sale promotion. | |
| 700 | 1 | |a Burnett, John | |
| 700 | 1 | |a Moriarty, Sandra E. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 03:28:00 |d 2022-09-11 08:42:39 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1995 |u 3rd ed. |v Advertising : principles and practice / William Wells, John Burnett, Sandra Moriatary | ||