Advertising : principles and practice / William Wells, John Burnett, Sandra Moriatary
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Burnett, John, Moriarty, Sandra E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising media planning.
Advertising. Promoting planning. Sale promotion. |
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| Physical Description: |
xv, 815 p. : illus. ; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0137228694 |