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Record Citations
APA Citation
Wells, W., Burnett, J., & Moriarty, S. E. (1995). Advertising : principles and practice (3rd ed.). Englewood Cliffs, N.J.: Prentice Hall.
MLA CitationWells, William, John Burnett, and Sandra E Moriarty. Advertising : Principles and Practice. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.